He was responding to questions about whether Quicken's model - which relies on a complex piece of software run on a personal computer - is still workable. Quicken can provide comprehensive capabilities for people with some additional complexity in their lives, which often starts to show up in people when they reach their 30s.' As consumers marry, start families, buy a house, begin college and retirement planning, they find they need more than what their bank's online website can provide to help them manage their money, Dunn argued. 'Marketing at Intuit was focused on the lower-hanging fruit, and not on acquiring new users for Quicken. 'QuickBooks and TurboTax put Quicken into the shadows,' said Eric Dunn in an interview, speaking of Intuit's two biggest revenue generators. The newly-independent Quicken will try to reverse years of neglect by its former parent Intuit, the chief executive of Quicken Inc.
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